A relational approach to trust, visibility, and opportunities

At IMMA Collective we believe, you do not need to become louder online to build meaningful opportunities. What matters more is staying connected to the right people consistently and relationally.

If LinkedIn has felt noisy, overwhelming, or performative, you are in good company. This resource collection is designed to help you build opportunities on LinkedIn in a way that feels more human, relational, and sustainable.

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This is the full resource toolkit from the IMMA Collective event ‘How to Get Clients on LinkedIn. Without Posting or Cold Outreach’ that we co-hosted with:

Ariel Chamberlain Founder of Octopus Pond Consulting

LinkedIn

Michael Touchton Co-Founder of Kondo

LinkedIn

Lilli Graf Founder of IMMA Collective

LinkedIn

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Quick Links

📹 Video - How to use this ‘cookbook’

📼 Recording of our session: ‘How to get Clients on LinkedIn, without posting or cold outreach’.

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Relational business development on LinkedIn

1. Who to reach out to

Identify the people in your network who matter right now.

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1. Start conversations with new connections
   • When you accept a new connection request, initiate the conversation:
2. Rekindle existing relationships
   • Download your LinkedIn connections and identify the people most worth reconnecting with </aside>

2. How to reach out

Start conversations naturally and relationally.

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Most outreach feels transactional because it jumps too quickly into asking. Good relational outreach starts with relevance, context, and curiosity.

Use Ariel Chamberlain’s resource with ideas and templates:

LinkedIn Relational Outreach Cookbook

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3. Moving from conversation → opportunity

Create usefulness and qualify without pressure.

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1. Create usefulness with a resource/gift
   • Offer something valuable and ask for permission before providing the resource.
2. Qualify with questions that are easy to reply to
   • Questions that help clarify whether there’s a meaningful next step </aside>

4. Staying connected consistently

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Relationships are hard to maintain mentally. Many struggle to nurture relationships because:

• client work takes over
• conversations get buried
• follow-ups become inconsistent
• LinkedIn becomes noisy and overwhelming
• relational business development requires ongoing attention

That’s why systems and support matter. Systems reduce friction. People create momentum. There are two ways that support you.

1. Kondo

Tools help create consistency and reduce friction. But relational business development is still hard to do alone. Many people struggle with knowing who to reach out to, what to say, how to follow-up naturally and how to move the conversation forward. This is why shared learning and support matter too.

2. IMMA Collective

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IMMA Collective For experienced, impact-driven professionals building businesses that are financially as serious as their mission.

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